Underfoot and on point
The Challenge
The Flooring Co. approached us with a clear objective: to generate high quality commercial leads and increase their visibility in a highly competitive B2B market. As a specialist in commercial flooring solutions, their ideal clients included developers, quantity surveyors, architects, and specifiers working across sectors such as healthcare, education, and large scale commercial developments.
While their team had years of industry experience and an impressive project portfolio, their digital marketing presence lacked consistency, and their lead generation relied heavily on word of mouth and offline networks. To scale effectively and compete with larger firms, they needed a targeted and professional marketing strategy that would speak directly to their ideal audience and convert interest into commercial opportunities.
Our Approach
We developed a multi-faceted marketing strategy focused on both lead generation and brand positioning. The goal was to reach the right decision makers at the right time, using a mix of high performance advertising and industry relevant content.
Key elements of our strategy included:
LinkedIn Ads & Organic Content: Recognising that their target audience was active on LinkedIn, we launched a targeted advertising campaign aimed at developers, QSs, architects, and estate managers. Simultaneously, we implemented an organic content plan to build authority and consistency - publishing case studies, behind-the-scenes insights, and project applications to establish The Flooring Company as an expert in commercial interiors.
Google Ads Campaigns: We are running highly targeted Google Ad campaigns focused on key commercial flooring search terms, with a specific emphasis on industry sectors such as education fit-outs, healthcare flooring, and office refurbishments. Campaigns are structured to maximise both clicks and qualified enquiries.
Content Marketing: To support SEO and educate their audience, we developed a series of blog articles tailored to industry trends, material guidance, and sector-specific flooring advice. These served not only to boost website traffic but also to reinforce trust and professionalism with potential clients.
Visual Storytelling: We enhanced their online presence with strong, consistent branding and visual assets. From team highlights to finished project showcases, we helped bring their work to life in a way that resonated with commercial audiences who value quality, reliability, and technical knowledge.
The Outcome
The results of our strategic marketing efforts have been significant.
Lead Generation: The company has seen a marked increase in high quality B2B leads, particularly from within key sectors like education, healthcare, and commercial developments, exactly the markets they aimed to target.
Improved Visibility: With consistent LinkedIn activity, strong Google Ads performance, and industry-specific content, The Flooring Co. now enjoys a much stronger presence and reputation in the commercial interiors space.
Brand Authority: By positioning the business as a knowledgeable and trusted partner, the brand has become more recognisable among industry professionals, making conversations and conversions with new prospects more seamless.
The Flooring Co. continues to benefit from a steady stream of inbound leads and greater confidence in its marketing strategy - backed by data, results, and a growing reputation for excellence.
