Yoke Real Estate

The Challenge

In a sector often dominated by dry reports, corporate jargon and templated LinkedIn posts, Yoke Real Estate wanted to break the mould. Specialising in commercial property management, they weren’t interested in following the crowd, they wanted to build a brand that felt human, intelligent, and engaging.

Yoke’s founding ethos centres around storytelling, place-making, and using wit to bring their work to life. Our challenge was to translate that ethos into a bold, consistent digital presence, starting from scratch, that would set them apart in a saturated market. This meant launching their LinkedIn profile, creating distinctive content, and developing tone-of-voice-led website copy that brought personality to the often overlooked world of commercial real estate.

Our Approach

We started by getting under the skin of the Yoke brand, understanding their sharp, irreverent tone and their belief that commercial spaces should be talked about with the same energy and emotion as anything else shaping a city.

• LinkedIn Launch & Strategy
  We built and launched Yoke’s LinkedIn presence from the ground up. Rather than defaulting to corporate updates or generic “market insights,” we crafted a content strategy that focused on what made Yoke different: voice, originality and local understanding. Posts range from playful takes on property clichés to thought-provoking commentary on regeneration, community use of space, and city identity, all delivered with a tone that was clever, confident and refreshingly unpretentious.

• Content with a Difference
  Each post was designed to stop the scroll, whether through an eye-catching design, a witty headline, or a unique perspective on a dry subject. We also introduced recurring post formats that allowed Yoke’s team to showcase both expertise and personality, including storytelling about local spaces, insights from the team, and sharp commentary on commercial property trends.

• Website Copy & Content Development
  To support their wider brand positioning, we work closely with Yoke to shape content for their website, ensuring every word carries the brand’s signature mix of intelligence and humour. We help bring their tone of voice to life, making it clear that this wasn’t just another faceless real estate firm.

The Outcome

The result is a commercial property brand that people actually want to follow.

• Increased Engagement & Visibility: Yoke’s LinkedIn page quickly gained traction. Their posts are shared, discussed and remembered, not ignored.

• Distinctive Brand Voice: Yoke now has a recognisable presence across LinkedIn and their website, with a tone of voice that feels consistent, confident and distinctly “them.”

• Industry Differentiation: In a space that often plays it safe, Yoke’s playful, story-first approach stands out, making them memorable to clients, collaborators and commercial partners.

Yoke Real Estate proves that even in the world of asset management and square footage, you can build a brand with soul, and have a bit of fun while doing it.