Valerino Aromas
The Challenge
Valerino Aromas came to us as a relatively new start-up with a powerful product and a clear ethos - to create vegan, cruelty-free home fragrances inspired by iconic perfumes. With a strong focus on sustainability and aesthetics, the foundations were there for a brilliant brand. But like many start-ups, they faced one key issue: zero marketing. No online presence, a basic website, no campaigns and no brand awareness. They needed a full-service marketing partner to launch their business and get the brand out there in a meaningful, strategic way.
Our Approach
We knew the first step was to create a digital home that matched the elegance and purpose of the product. We designed and built a bespoke, user-friendly website that would showcase their range professionally and provide a seamless shopping experience.
With a visual identity in place, we crafted a multi-channel marketing strategy to drive both awareness and sales. Our approach included:
Meta Ads: We developed a performance-driven Meta Ads strategy to generate brand visibility and deliver targeted traffic to the website.
Organic Social Media: We took full control of their Instagram and Facebook channels, planning, designing and scheduling content that reflected the brand's values, showcased the products, building an engaged community.
Email Marketing: We create and manage regular email campaigns to nurture their growing customer base, announce product drops, and drive repeat purchases.
Content Creation: From product descriptions to blog-style editorial pieces, we write and optimise website content that reflect the brand’s tone of voice while improving SEO.
Photography: To elevate the visual appeal of the brand, we commissioned and art directed a professional photoshoot. These high quality images became the backbone of their website, social media, and advertising content, helping to establish a polished, aspirational look and feel from the outset.
Print & Packaging: We advised on packaging choices and provide design support for printed materials, from thank you cards to product labels, ensuring everything aligns with their luxury yet eco-conscious aesthetic.
The Outcome
Thanks to a unified and consistent marketing approach, Valerino Aromas has gone from an unknown start-up to a fast-growing, recognisable brand in the home fragrance space.
Key highlights include:
A significant increase in online sales driven by Meta Ads and email campaigns.
A growing and engaged social media following with improved customer interaction.
National recognition, including a feature in Harper’s Bazaar.
An invitation to take part in an Indie Pop-Up Shop hosted by John Lewis - a major milestone for a young brand.
Valerino Aromas is now not only making homes smell amazing, it’s becoming a household name in its own right.
